In episode 198 of Total Retail Talks, Executive Editor Joe Keenan speaks with Ken Wincko, vice president of marketing at Barnes & Noble College, a national college and university bookstore operator with over 1,400 physical and virtual stores. They discuss how Barnes & Noble College's mobile app is helping to improve its Gen Z customers’ shopping experiences — both online and offline — as well as why omnichannel marketing is integral to the company's success.