In episode 273 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jonathan Wahl, co-founder and CEO of Abbio, a new direct-to-consumer (D-to-C) kitchenware brand with a mission to inspire home cooks through a combination of accessible, professional-grade cookware; unique recipes; and educational tools. Listen in as Wahl discusses Abbio's mission and business, his professional background and love of cooking, and the dissatisfying cookware shopping experience that inspired him and his co-founder brother to start the company.

Wahl shares how the COVID-19 pandemic has spurred an entire new sector of customers into purchasing high-quality home cookware, why Abbio's marketing strategy was poised to meet the needs of these new customers, and why he sees ongoing growth in the kitchenware sector post-pandemic. Lastly, Wahl discusses what differentiates Abbio from competition in the market, why D-to-C is the best sales channel for the brand, how the company creates a seamless online shopping experience, and plans for future growth.

Jonathan Wahl is the co-founder and CEO of Abbio. He's a lifelong, passionate home cook on a mission to make kitchenware better and more accessible to everyone. Prior to founding Abbio, Wahl held e-commerce operations and product roles at John Elliott, TrueCar, and Edmunds.