etailz, Inc. is a B-to-B startup that's leveraged data to improve supplier and consumer experiences in multiple channels, helping it to grow into a $100 million company. In this latest episode of Total Retail Talks, Keri Rhodes, marketing director at etailz, discusses how the company was able to scale and grow its business from humble beginnings, the role innovation and technology play in etailz's business, and tips on how B-to-B brands can realize e-commerce success.