In this bonus episode of Total Retail Talks, Kristina Stidham and Joe Keenan discuss Total Retail's recently released report, The Changing Consumer: Adopting Digital Marketing Strategies to Acquire and Retain Today and Tomorrow’s Customer, produced in conjunction with customer feedback management leader Service Management Group (SMG). As retailers seek to both acquire new customers as well retain existing ones in a hypercompetitive digital landscape, they’re turning to digital marketing. This report addresses how retailers can effectively and cost efficiently leverage digital channels to acquire and retain customers.

The pair analyze some of the key data featured in the report, why it’s more cost effective to retain an existing customer than acquire a new one, and share four best practices to help retailers improve their digital marketing efforts. For more on this critically important topic, access your free copy of this report, The Changing Consumer: Adopting Digital Marketing Strategies to Acquire and Retain Today and Tomorrow’s Customer, here.