Data Platform Helps Asics Increase Conversions, Decrease Returns

Total Retail Talks

Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

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Data Platform Helps Asics Increase Conversions, Decrease Returns

In episode 114 of Total Retail Talks, recorded at Shop.org last month in Los Angeles, Jason LeBoeuf, director, e-commerce, Asics, and Romney Evans, co-founder of True Fit, discuss how the athletic footwear and apparel brand is using True Fit's data platform to personalize its customers’ shopping experiences. The result for Asics has been increased revenues (more conversions) and cost savings (less product returns).