Operating in the highly competitive women's apparel space, New York & Company is fighting for online consumers’ attention and dollars. To help it gain an advantage in that quest, the retailer recently partnered with Zmags to help it create engaging and attractive web pages that garner the attention of busy shoppers. In episode 45 of Total Retail Talks, Paul Carroll, vice president of digital and e-commerce creative at New York & Company, talks about the impact Zmags’ Creator tool has had on the business.