In episode 289 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Janet Ries, vice president of marketing at Carhartt, a U.S.-based apparel company founded in 1889 known for its workwear. Listen in as Ries discusses Carhartt's partnership with Guinness for St. Patrick's Day, the limited-edition Carhartt x Guinness apparel collection, and why the iconic beer maker was a great fit as a Carhartt brand partner. She shares the marketing plans behind promoting the initiative, how the businesses are encouraging consumers to #MakeYourOwnParade, and how Carhartt is tapping into a new audience with some Guinness customers. Ries discusses the goals Carhartt hopes to achieve through the partnership, as well as the other brand partnerships and holiday marketing campaigns that the retailer is planning for 2021.

Janet Ries, vice president of marketing at Carhartt, is a brand and performance marketing executive delivering consumer/customer-centric-led visions, strategies and operational excellence to accelerate growth. Ries is an energetic team leader and cross-functional collaborator cultivating effective partnerships to provide high-reaching business objectives.