In episode 378 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Nathan Sanders, CEO of Brook Furniture Rental, an industry leader in home and office furniture rentals. Sanders discusses Brook Furniture Rental's recent expansion from its core B-to-B business into direct-to-consumer selling (0:52), how both consumer and business customers can order from the company (4:13), and his professional experience leading businesses through transformation (5:53). He discusses how Brook Furniture Rental is addressing bulk shipment challenges with logistics provider Descartes (8:45), as well as the business and customer benefits to efficient shipping logistics and tracking (11:45).

When Sanders joined Brook Furniture Rental, the organization was operating manual processes with limited technology. He discusses why he sees technology as key to future growth of the rental company (16:10), and his leadership strategy when starting the transformation process at a new organization (19:18). Lastly, he shares his advice for other retail executives who are leading business transformation (22:50), and how he sets, tracks and continually evolves goals during the digital transformation process (25:21).

Nathan Sanders is president and CEO of Brook Furniture Rental, where he leads teams that help people and companies in transition. With more than 25 years of experience, Sanders has a successful track record in reinventing and transforming organizations' e-commerce, transportation, logistics, and business development efforts. Prior to Brook Furniture Rental, Sanders was senior vice president of Ashley Distribution Services.