In episode 97 of Total Retail Talks, Ethelbert Williams, chief marketing officer of InstaNatural, a natural and organic beauty products brand, talks about leveraging third-party marketplaces, including Amazon.com, Jet.com, iHerb and others, for growing the business. Williams also offered his insights into how InstaNatural is using content to engage and sell to a very discerning audience. This episode was recorded at Total Retail Talks Live in Chicago earlier this spring.