In episode 301 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Melanie Travis, founder and CEO of Andie, a global e-commerce women's swim and intimates retailer. Listen in as Travis discusses the brand's growth over the past four years, her career background in the consumer startup space, and her inspiration to launch Andie. She shares the inspiration behind the brand name; Andie's recent expansion into the intimates category with its collection, Andie 24/7; and the impact this expansion could have on the business.
In addition, Travis discusses how Andie thrived as demand for swimwear surged during the COVID-19 pandemic, the potential challenges — and solutions — of selling intimates online, and how she foresees the balance between returning and new customers purchasing the intimates line. She shares her forecast for consumer behavior in the swim category, how consumers' return to travel and an increase in vaccinations will positively affect Andie, and what she's focused on to continue company growth in the future.
Melanie Travis is the founder and CEO of Andie, a global e-commerce brand disrupting the market for women's swimwear and intimates. Melanie established her career at some of New York City's most successful consumer technology companies, including Foursquare, Kickstarter, and, most recently, Bark & Co. Melanie studied Comparative Literature at Haverford College and film directing at the California Institute of the Arts (MFA).