Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
An Inside Look at a.k.a. Brands' Growth Strategy

In episode 436 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ciarán Long, interim CEO and chief financial officer of a.k.a. Brands, a brand accelerator of next-generation fashion brands, including Princess Polly, Culture Kings, Petal + Pup, and MNML. Listen in as Long gives an overview of the company (0:40), discusses the a.k.a. Brands' portfolio's core demographics and distribution channels (1:40), the company's evolution (2:35), and his professional background that led him to join a.k.a. Brands (3:35). He discusses the company's inventory position going into 2024 (4:25) as well as what he's expecting from consumers in the new year (5:45).

In addition, Long touches on a.k.a. Brands' growth plans for 2024 (6:40), the specific geographic regions being considered for physical retail stores (8:05), how the business is setting up its omnichannel services to best serve its customers (9:05), and the trends he feel a.k.a. Brands is best positioned to capitalize on in the new year (10:45). Lastly, he discusses increasing brand awareness across the a.k.a. Brands portfolio of brands (11:40) as well as the challenges and opportunities of being an interim CEO (12:45).

This episode was recorded at the 2024 ICR Conference in Orlando, Fla.

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