Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
American Freight Introduces New Store Concept Focused on Value

In episode 439 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alissa Ahlman, chief merchandising officer, home segment at Franchise Group, Inc., a world-class franchising platform for a diverse collection of market-leading and emerging brands, including American Freight, a retail furniture chain. Listen in as Ahlman provides an overview of both companies (0:45), how the merger with Sears Outlet impacted American Freight's merchandise mix (2:50), and the reasoning behind the brand's new store enhancements and remodels (4:40).

In addition, Ahlman discusses how American Freight optimized its merchandise and in-store experience to focus on value (6:55), details enhancements to the retailer's online shopping experience (9:00), and shares insights into the customer behavior she's tracking from the holiday season into the new year (12:00). Lastly, she discusses what she's doing as a leader to strengthen the performance of the Franchise Group's merchandising team this year (13:15).

This episode was recorded at NRF 2024: Retail's Big Show in New York.

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