How an Alternative Payment Method is Driving Increased Conversions for Betabrand

Total Retail Talks

Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

In episode 66 of Total Retail Talks, Aaron Magness, chief marketing officer for Betabrand, an online apparel retailer and crowdfunding platform, discusses how the company is using an alternative payment method (APM) from Affirm to increase its site conversion rate. In addition, Magness offers his advice to other retailers looking to integrate APMs into their businesses.