In episode 382 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Christina Chang, vice president, procurement and planning at Adore Me, a leading online women's intimates retailer and Certified B Corporation known for inclusive sizing. Chang discusses the Adore Me business and its products (0:45), her professional background and current role (1:40), and how inclusive sizing is core to the brand's mission and operations (3:18). Inclusivity is an operational challenge, and Chang details how Adore Me ensures its plus-size collections remain profitable and integral to the company's success (6:08).
Furthermore, Chang shares how customer feedback and consumer demand impact Adore Me inventory and plus-size collections (11:53), and how the retailer leverages data science and technology to improve customers' shopping experiences and product assortment (14:53). She details how the retailer's in-house technologies improve inventory management and reduce return rates (18:55), the important trends she's focused on at Adore Me for 2023 (20:34), and how the brand is helping drive inclusivity and sustainability across the apparel industry (23:54).
Christina Chang is the vice president of procurement at Adore Me, where she's responsible for product planning and inventory management, as well as vendor management and strategic sourcing. Chang also collaborates closely with Adore Me’s IT developers in building proprietary tools to manage and streamline business processes. Prior to Adore Me, Chang worked in the financial services industry, first at AllianceBernstein and more recently at Morgan Stanley. She has also worked in strategy and operations at two startups in the consumer packaged goods sector. Chang holds a MBA from The Wharton School, University of Pennsylvania, and a BA from Columbia University.