In this bonus episode of Total Retail Talks, Total Retail's Kristina Stidham and Joe Keenan discuss Total Retail's recently released research report, Tips for Boosting Loyalty Program Success: How to Acquire, Retain, and Engage Your Customers. This report is sponsored by ebbo, an all-in-one loyalty company. Listen in as Keenan discusses why Total Retail created this report focused on customer loyalty (0:52) and why offering a loyalty program is just the first step toward building customer relationships (4:10). He shares a few tips from the report that address three distinct components of an effective loyalty program: acquiring members; engaging members once a part of the program; and successfully operating the program (5:46).

To get more insights on fostering customer loyalty, download the full report, Tips for Boosting Loyalty Program Success: How to Acquire, Retain, and Engage Your Customers, here.