In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Vic Drabicky, founder and CEO of January Digital, the digital leadership company. Drabicky discusses what makes January Digital unique, the company's work with various clients such as The Honest Company, and his thoughts on where the retail industry is today as a result of the COVID-19 pandemic. He shares why agility is key to retail organizations, the evolution of store-as-a-service for brick-and-mortars, and how the pandemic enabled businesses to innovate faster.

Furthermore, Drabicky discusses why retail leaders need to get comfortable with being uncomfortable to foster innovation, the biggest change he's seen in consumer behavior trends, and his predictions on the roles of retail stores and e-commerce going forward. He shares why the next six months will present many opportunities for brands to position themselves for the future, how retailers can change their mindsets around business agility, and what he's excited for in the future.

An expert and innovator in all areas of digital marketing, branding, retail, consumer behavior, and the consultancy vs. agency business model, Vic Drabicky has two decades of experience leading marketing strategy and brand development for luxury retail, Fortune 500 retail, and prestige beauty brands, including Tory Burch, Neiman Marcus, Stuart Weitzman, Oscar de la Renta, J.Crew, NARS, Nike, and numerous Shiseido brands.