Total Retail Tech Insights
Total Retail Tech Insights was created as a resource for executives in the retail industry who seek information and solutions for their technology wants and needs. Through brief but in-depth interviews with subject matter experts and industry thought leaders, listeners take away actionable information and practical advice to help drive their technology road maps. From idea to implementation, Total Retail Tech Insights is the content retail executives need to optimize their use of technology throughout their organizations.
Competera's CEO Offers Best Practices for AI-Driven Dynamic Pricing

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Alex Galkin, founder and CEO of Competera, a technology company that offers a comprehensive pricing platform. Listen in as Galkin discusses Competera's offerings and why he decided to start the company (0:51), the advice he would go back and give himself when starting the business (2:45), and a look into his day-to-day routine as a tech founder and CEO in today's evolving retail environment (3:48). Considering that it’s quite a challenging time for the retail market, Galkin shares the solutions Competera offers to help retailers succeed (7:00), as well as tips for brands and retailers to combat inflation and rising costs (10:33).

In addition, Galkin discusses the retail industry's readiness for the massive adoption of artificial intelligence-driven pricing (12:53), some of the legacy mistakes retailers are making with their current pricing strategies (15:37), and how innovative technology can enhance rather than replace traditional jobs (18:19). He details how AI can help optimize omnichannel pricing strategies (21:00), and why retailers' pricing should be optimal, not dynamic, to avoid price discrimination (24:47). Lastly, Galkin shares advice for retailers evaluating their current pricing strategies (28:51).

Alex Galkin is the CEO and founder of Competera, a price optimization software for enterprise retailers. He's a Forbes Technology Council member and a speaker at IRX, eCommerce, and RBTE conferences.

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