Listen in as Bernie Brennan, co-author of 
“Branded! How Retailers Engage Consumers With Social Media and Mobility," (with Lori Schafer) discusses how leading retailers Macy's, J.C. Penney and Best Buy are meeting the needs of their customers — and generating revenue — by communicating with them via the web, social media and smartphones. This podcast was gleaned from Brennan's keynote address at Retail Online Integration's Retail Marketing Virtual Conference & Expo, which took place on April 14. To listen to the whole session, click here and register for the event on-demand.