Listen in as Caitlin Sullivan, online content editor for Retail Online Integration, reports from eTail Boston with three tips on how to add personalization and gain consumer engagement on your website. The tips were culled from the Tapping Into Personalization Opportunities on the Web Today to Engage Customers and Increase Revenues session, which was led by Darryl Kuhns, chief technology officer of Skinit; Shawn Coombs, senior manager of product management at The Home Depot; and Howard Wyner, CEO of Scentiments.com.