Listen in as Ben Viscon, e-commerce manager of merchandising and marketing at REI, and Todd Cabell, senior manager of web strategy at Cructhfield, discuss the merchandising tactics that deliver the best return on investment for their organizations with Lauren Freedman, president of the e-tailing group. This podcast was gleaned from a session called Q&A: Designing a Navigable Road Map for Your Online Merchandise, which took place at Retail Online Integration's Retail Marketing Virtual Conference & Expo on April 14. To listen to the whole session, click here and register for the event on-demand. The on-demand replay of the event ends today, July 18.