Andrew Kordek, co-founder and chief strategist of Trendline Interactive, and DJ Waldow, founder/CEO of Waldow Social, will entertain you while at the same time offering insights, actionable tips and best practices around email marketing.

Just some of what you'll learn in the second installment...

• the importance of a subject line plan;
• four key subject line no-nos;
• best practices around using video in email; and
• the one thing not to do when sending trigger-based email.

Sponsored by: Silverpop