Seeking to provide a better experience for the growing the number of consumers who were shopping its site via their mobile devices (smartphones and tablets), Jordache, the classic apparel company that manufactures and sells jeans, shirts and outerwear, implemented a responsive design template to optimize its e-commerce site for all shoppers, no matter the device they're using. In episode 31 of Total Retail Talks, Matt Debnar, vice president of e-commerce at Jordache, talks about how responsive design is helping the company increase mobile sales.