Target recently made headlines with its decision to lower its free shipping minimum for online purchases from $50 to $25. The move was significant because it puts Target's free shipping threshold lower than its primary competitors Wal-Mart, which requires a $50 purchase to receive free shipping, and Amazon.com and Best Buy, which both have a $35 minimum. This is just the latest step by Target in its efforts to ramp up its e-commerce business, and figures to help the retailer both attract new customers and retain existing ones.

In a recent conversation with Retail Online Integration, Jerry Jao, CEO and founder of Retention Science, a predictive marketing platform that helps retailers retain customers and prospects, discusses the impact Target's decision to lower its free shipping minimum will have on the shopping behavior of the retailer's customers and prospects, as well as the retail industry at large. In addition, Jerry offers his tips on how retailers can leverage data analytics to improve their customer retention efforts. Make sure to listen to the full conversation!