With the back-to-school shopping season in full swing, several trends have begun to emerge from the frenzy. From the integration of mobile apps into retailers’ content marketing strategies to the extension of the back-to-school season itself — retailers started promoting their deals before the final bell had rung on the 2014 school year! — there's a lot of information to be gleaned during this busy time.

In this podcast, Ken Madden, head of engagement at Shoptology, a shopper marketing agency that's focused on building meaningful bonds with shoppers, discusses the trends he's tracking this back-to-school season and the impact they're having on retailers’ marketing strategies. Listen to the podcast for all of Ken's insights.