Vicki Cantrell

Symphony Commerce, a commerce-as-a-service platform provider that works with enterprise-level retailers, won the Shop.org Digital Commerce Startup of the Year competition during the National Retail Federation's Annual Convention and EXPO yesterday.

Corresponding with the growing number of mobile users among shoppers, retailers overwhelmingly agree mobile must be the No. 1 priority for their digital business in 2014. According to the 2014 Shop.org/Forrester Research State of Retailing Online survey, which surveyed 70 retailers in October and November 2013, more than half (53 percent) marked mobile efforts as a top priority, identifying responsive design, mobile site optimization and tablet redesign among key focus areas. 

Despite the buzz on the exhibit floor at Shop.org's Annual Summit in Denver yesterday, retailers remain prudent in their mobile financial investments, according to the 2012 Shop.org/Forrester Research Inc. State Of Retailing Online survey that was released here.

Washington, D.C. -- With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue. According to the 2012 Shop.org/Forrester Research Inc.’s State of Retailing Online survey, 49% of retailers say their average order value via a tablet is now higher than traditional web sales. Nearly three in 10 (28%) retailers say they are seeing about the same average order value from tablets as their website. When it comes to actual sales retailers are reporting, the survey found tablet and

Retail industry veteran Vicki Cantrell will join the National Retail Federation as senior vice president, communities and executive director of Shop.org on Oct. 31. Cantrell has held prominent positions at Giorgio Armani, Gucci and most recently Tory Burch, where she served as COO and CIO during a period of significant expansion.