Sue Gove

Marie Albiges Visit Author's Page

Marie Albiges is the managing editor for Women in Retail, Total Retail, and Women Leading Travel & Hospitality. She is responsible for content development, management and production for the group. Marie is a former journalist, a travel aficionado, a French native and fitness enthusiast who lives in Philadelphia with her partner, stepdaughter and dog.

Melissa Campanelli Visit Author's Page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

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October 31, 2011Golfsmith Multi-Channel Shoppers Outspend Single-Channel Four to One

Multi-channel Golfsmith customers outspend their single-channel counterparts by a factor of four, according to analysis conducted by the retailer. "If you were a two-channel customer, which could be our catalog, 1-800 number or a Web customer, you will spend four times" what a one-channel customer spends, said Golfsmith CEO Martin Hanaka during a recent conference call discussing the retailer's Q3 financial results. "If you are shopping us across all the channels you are probably at least 10 times lifetime value to us, so we are trying to cultivate that in every way possible. "We have kiosks in our store,

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