Despite all the buzz around social media over the past several years, the concept of "real" social commerce — when consumers can actually buy merchandise directly from whichever social network they're visiting and wherever they happen to be — has eluded the industry.
Ryan Holmes
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
More Blogs
