Ron Offir
Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment—or at home on Zoom—recording interviews with thought leaders and business executives.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.
The Jones Group announced that it's appointed Sally Ross executive vice president of merchandising for Nine West Direct, effective immediately. Ross' focus will be on leading the merchandise initiatives for Nine West Retail, Nine West Outlet and NineWest.com, and she will report directly to Ron Offir, President, Jones Direct Group, the company reported.
Demandware announced that Nine West Footwear Corp., a division of Jones Apparel Group, has launched a new mobile storefront using Demandware's mobile commerce application.Nine West is leveraging its existing Demandware eCommerce implementation to quickly and easily launch a feature-rich mobile commerce site. The single, unified environment between the mobile storefront and the e-commerce website will make it easy for Nine West merchants to manage the experiences of customers across digital channels.“By using Demandware's mobile commerce application, we are delivering a full-featured, customizable mobile storefront that more readily meets the needs of our on-the-go customers,” said Ron Offir, Nine West
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