Rob Price

Woonsocket, R.I. -- CVS/pharmacy officially unveiled on Thursday a new personalized digital experience on CVS.com, which features extensive health information and resources in addition to customized deals and savings information. “It is one step of many that is focused on creating the most personalized and accessible shopping experience. … After 14 years of ExtraCare’s track record, we are uniquely positioned to make sure that the logic and the thinking and the insights that we have really pay off for the customer, both in terms of their health objectives and their savings objectives,” Rob Price, senior VP and CMO for

Woonsocket, R.I. -- CVS/pharmacy said Tuesday it has introduced an updated mobile app that allows shoppers to digitally store their ExtraCare card in their smartphone, eliminating the need to carry an ExtraCare card when shopping. The CVS mobile app now allows members to scan the barcode on the back of their card or type in their account number manually. After the barcode is captured, customers' smartphones will work just like ExtraCare cards at the register. Available as a free download from Apple's App Store or through Google Play, the CVS app also offers prescription management, mobile shopping, store locating

Woonsocket, R.I. -- CVS/pharmacy has introduced a program that allows pharmacy patients to receive immediate notification via text message when their prescription is ready to be picked up, the drugstore chain said. Order Ready Text Messaging, which is available on nearly all mobile carriers, offers text alerts in English and Spanish. Customers interested in enrolling into Order Ready Text Messaging can do so by speaking to a pharmacy staff member or visiting CVS.com/text. Standard message rates apply. The new offering complements the chain's current mobile features, including the CVS/pharmacy mobile application, available for iPhone and Android phones, which has

CVS is the latest chain to offer consumers the option of ordering products via mobile devices. The chain took the move, as a company press release points out, because of the rapidly increasing number of consumers going online via mobile browsers. The drugstore chain has made the entire catalog on CVS.com available through the mobile optimized site at m.cvs.com. In addition to placing orders for products, consumers may also place photo print orders. "Our new mobile shopping site offers digitally-minded CVS/pharmacy shoppers with a superior on-the-go retail shopping experience," said Rob Price, senior vice president, chief marketing officer for

Woonsocket, R.I. — Looking to stay on the cutting edge of mobile commerce, CVS/pharmacy has made the entire CVS.com catalog available to shoppers through its mobile site (m.cvs.com), so CVS/pharmacy customers easily can browse, order and buy products anywhere, anytime from their smartphones. In addition, the CVS Photo mobile site features fully-optimized print ordering and purchasing with easy checkout. "Our new mobile shopping site offers digitally-minded CVS/pharmacy shoppers with a superior on-the-go retail shopping experience," CVS/pharmacy SVP and chief marketing officer Rob Price said. "The launch of mobile shopping is another exciting step in our ongoing effort to expand

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