REI

Using compelling content, smart retailers like The Home Depot, e.l.f. Cosmetics, Kidrobot and REI are giving consumers unique and memorable shopping experiences that create powerful brand loyalty and convince them to buy. Here's how they do it:
 

Outdoor equipment retailer REI recently announced changes to its return policies, which previously allowed customers to return any item for any amount of time, no questions asked

Outdoor equipment and clothing retailer REI and warehouse club operator Costco are among five companies that are using new voluntary recycling labels on some of their products beginning next summer. They've committed to participate in the pilot of the Package Recovery Label System developed by the Sustainable Packaging Coalition.

While most marketers have scrambled to assemble social media SWAT teams — hired to sit at company headquarters and monitor customer sentiment on the web — outdoor retailer REI is trying another approach.