Rachel Shechtman
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
What’s the story with STORY, a 2,000-square-foot retail store in New York City that takes the viewpoint of a magazine, changes like a gallery and sells product like your standard brick-and-mortar store? And how did company founder Rachel Shechtman come up with the game-changing concept?
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