Peggy Hatch

Personalization can be so much more than including a first name in an email. While this is a great tactic, it is just one of many that you can use to develop engaging campaigns. View this webinar for several suggestions for using personalization, and hear about results that can be achieved when marketers start treating customers as individuals.

Weymouth, MA & Philadelphia, PA, January 25, 2010 -- InfoTrends and North American Publishing Company (NAPCO) announced today the launch of InterACT!, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O’Hare in Rosemont, IL.

This month I want to introduce two of my colleagues who help bring you Catalog Success each month. The timing couldn't be better since we recently announced a promotion for one of them. Jennifer DiPasquale has been named our publisher, from associate publisher. Many of you have met Jen at trade shows and other events. She has been with the publication since its founding in 1998. She is a smart, friendly — and funny! — professional who has worked tirelessly during the past few years to guide this publication through its various growth stages. I congratulate her on a well-deserved promotion. Be

This month I want to introduce two of my colleagues who help bring you Catalog Success each month. The timing couldn’t be better since we recently announced a promotion for one of them. Jennifer DiPasquale has been named our publisher, from associate publisher. Many of you have met Jen at trade shows and other events. She has been with the publication since its founding in 1998. She is a smart, friendly — and funny! — professional who has worked tirelessly during the past few years to guide this publication through its various growth stages. I congratulate her on a well-deserved promotion. Be assured

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