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Joe Keenan Visit Author's Page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

May 26, 2016How VF Corp. is Winning With Personalization

April 1, 2011Signature Styles Boosts its Online Revenues Via Sales on Amazon

Upon learning of the changes that Amazon was making to its product categorization mapping last summer, Signature Styles was faced with a di- lemma: Make the necessary adjustments to its Amazon data feed in-house, or contract the work out to a third-party provider.

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