Kelly Cook
Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment—or at home on Zoom—recording interviews with thought leaders and business executives.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Setting up a clear vision (and then getting out of the way), listening to your team members and customers, creating a safe environment for experimenting with ideas, surrounding yourself with high-performing talent, and feeding and nourishing that talent are the key leadership success drivers for Kelly Cook, chief marketing and IT officer at David’s Bridal.
Watch as Melissa Campanelli, Editor-in-Chief of Retail Online Integration, gives the top three marketing strategy tips she learned from DSW's Senior Vice President Kelly Cook's presentation at eTail East.
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