John Lawson Archives - Total Retail

October 1, 2014RMV '14 Podcast: Building a No-Fail Customer Acquisition Program

July 17, 201415 Tips in 30 Minutes: Building a No-Fail Customer Acquisition Program (2014 Retail Marketing Virtual Conference Session)

Join John Lawson as he runs through 15 ways to acquire news customers in 30 minutes. Tactics to be discussed include promoting digital engagement in-store; asking for customers' email addresses at the point of sale (online or in-store); and sending in-store receipts to customers via email.

May 16, 2014Podcast: How to Make Your Customers Fall in Love With Self-Service

May 7, 2014How to Make Your Customers Fall in Love With Self-Service

In this webinar, John Lawson, CEO of ColderICE Media and Mark Dawson, Customer Experience Administrator at British global travel company Thomas Cook, will map out the current self-service revolution, what it means for retailers, and how to make your customer fall in love with it and use it.

February 1, 2014How to Make eBay Your Customer Acquisition Marketplace

Q: "I sell merchandise on eBay and via my own site, and have much better sales on eBay. How can I convert those eBay buyers to purchase on my website?"