Jerry Stritzke
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
Outdoor gear and apparel retailer REI was one of the early pioneers in the e-commerce industry, launching its first website in 1996. That online experience has changed quite a bit in the nearly 20 years since its launch, but one thing remains the same: the company continues to try to provide its members (it's a co-op) the best shopping experience possible. In a keynote presentation yesterday at the Shop.org Annual Summit in Seattle, REI's President and CEO Jerry Stritzke, as well as its Senior Vice President of Digital Retail Brad Brown discussed how REI is evolving its digital properties into the 21st century flagship store.
Related Stocks COH - Coach Sym Last Chg Pct COH52.76+0.18+0.34% SEATTLE , Aug. 30, 2013 /PRNewswire/ --� Outdoor gear and apparel retailer Recreational Equipment, Inc. ( REI ) today named Jerry...
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