Launched at the height of the flash-sale craze in 2009, ideeli grew faster than it planned for. Sounds like a good problem to have, right? Well, sort of. The retailer’s rapid growth left its in-house customer service team unable to provide the high level of service that it believed its members deserved.
Jason Faria
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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