Jane Elfers
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment—or at home on Zoom—recording interviews with thought leaders and business executives.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.
Jane Elfers has delivered several years of industry-leading shareholder returns since joining The Children’s Place as president and CEO in 2010. But how did she do it, especially since the company had been on a downward trajectory for several years when she joined? According to a discussion Elfers had with Robin Lewis, CEO, The Robin Report during a Retail Marketing Society breakfast event in New York City on May 2, the key was a strategic plan she created with with four specific pillars: superior product, business transformation through technology, alternate channels of distribution, and fleet optimization. During the discussion, Elfers detailed each of the pillars.
The Children's Place president and CEO Jane Elfers focused on the positive following decreases in net and comparable-store sales for the third quarter, despite the company’s reportedly strong...
The Children's Place announced that it's signed a 10-year franchise agreement with Fawaz A. AlHokair & Co. SJSC, known as "Fashion Retail," to open stores across Saudi Arabia. The first two stores are scheduled to open during the second quarter of 2012. Jane Elfers, president and CEO of The Children's Place, stated, "We are very excited to begin our international expansion beyond North America with a number of stores opening in Saudi Arabia this year."
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