Are you ever at a loss for what to include in an upcoming email campaign? Calendars can be a very useful tool to keep your emails fresh, lively and timely. Let's examine what should be in your calendar and how detailed it should be for the short and long term.
Isabel Toledo
Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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