Holly Devine

Trendy retailer Urban Outfitters has been experimenting with technology in its stores for years, using its retail locations for additional fulfillment for online orders and rolling out mobile point-of-sale (POS) units last holiday season. Urban Outfitters e-commerce executive Holly Devine spoke with eMarketer's Christine Bittar about mobile retail tactics, online sales and trends in e-commerce.

Salt Lake City -- Needle announced that Urban Outfitters will use Needle’s Guided Shopping Platform to serve its customers with a personalized online shopping experience. The platform provides a rich chat toolset for agents to assist online shoppers to make a purchase decision including the ability to interactively demonstrate features of products, cross-sell and up-sell with an outfit builder and cart builder, and create social coupons to share with friends via Facebook. “We chose Needle over other providers because their platform provides tools for a creative, high-touch collaboration between fashion experts and with our customer online,” said Holly Devine,