Fred Meyers

Below, our annual index of all stories that appeared in Catalog Success throughout 2006, including this issue. (For easy reference, use the print screen.) Cataloger Profiles Cover Stories United Receptacle: “B-to-B Goes ‘Plug and Play’” by Alicia Orr Suman, January Reiman Publications: “The Synergistic Approach” by Alicia Orr Suman, February Boston Proper: “Billion-Dollar Opportunity” by Donna Loyle, May Spiegel Brands: “How Spiegel Recovered” by Paul Miller, June Smarthome Direct: “Growth the Smart Way” by Matt Griffin, July J&L Industrial Supply: “Shaped Up, Shipped Out” by Paul Miller, August Northern Safety Co.: “Safely Ahead of the Game” by Matt Griffin, September AmeriMark Direct: “Steady

© Profile of Success, Catalog Success magazine, August 2006 Catalog Success: When was the catalog established? Fred Meyers: The company was founded in 1982, and we mailed the first catalog in 1987. CS: What is your primary merchandise? FM: Men's and women's shirts, hats and bags with custom-embroidered logos CS: How did the company get started? FM: The company started as a hobby when I was a college student in New York. The Lacoste alligator shirts were kind of at the height of their popularity. I had grown up wearing the shirts and had always liked them, but as they got to