Franklin Mills

(GLOBE NEWSWIRE) -- rue21, inc. , a leading specialty apparel retailer, today announced the opening of its 500th etc! store located in Franklin Mills, PA. rue21's etc! format was introduced five years ago to highlight the company's expanded accessories category, and has since been incorporated into all new rue21 stores and remodels. The five prongs of etc! -- footwear, fragrance/beauty, accessories, jewelry, and the tarea(R) brand of intimate apparel and sleepwear -- are merchandised together in approximately 1,000 sq. ft. within rue21 stores and have been important in driving incremental sales. The etc! categories offer customers an ability to