In the second and final part of this interview with Beth Guastella, the recently named president and COO of giggle, a specialty retailer of upscale baby products and resources, we discuss giggle's digital business, its partnership with J.C. Penney and Beth's tips for being a successful omnichannel merchant. In part one of our interview, we discussed what attracted Guastella to giggle, what specialty retail means to her, and how giggle's catalog business works.
Beth Guastella
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
I had the opportunity to chat recently with Beth Guastella, the recently named president and chief operating officer of giggle, an omnichannel specialty retailer of upscale baby products and resources. In part one of this two-part blog post, we discuss what attracted Guastella to giggle; what specialty retail is; and how giggle’s catalog business works.
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