Ben Perez

infoGROUP (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions, today announced the formation of Direct Media Millard (DMM). Launching July 1, 2009, DMM becomes the industry’s largest provider of targeted prospecting media for the consumer and B2B markets.

“Do-not-call lists are here. Do-not-spam regulations are being introduced. Do-not-mail legislation may not be far behind. The privacy issue may be the biggest concern the direct-to-consumer industry has as it moves forward.” These were the sobering words of Ben Perez, president of the Millard Group and chairman of The Direct Marketing Association’s (DMA) 11th Annual Catalog-on-the-Road Conference, which was held in Boston last month. “The direct marketing industry is on the government’s radar screen regarding privacy,” he continued, “and the attention is at a level that shouldn’t be ignored.” In related news, The DMA last month announced new initiatives to help direct and