Anna Kendrick

Caitlin Palmieri Visit Author's Page

Melissa Campanelli Visit Author's Page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

October 17, 2017How Kate Spade Uses Content to Clearly Communicate its Brand Message

June 1, 2015Lights! Camera! E-Commerce! Kate Spade Reinvents Brand Marketing

There’s a new trend in retail marketing: fashion films. Instead of just producing a print ad or television commercial, brands are going to great lengths to create mini, shoppable movies to outshine the competition.

November 5, 2014Kate Spade's Customer Service is Ready for Holiday 2014

Kate Spade has been all over the news recently. Whether it be for its partnership with Gap Kids, clever "under construction" window shopping or viral holiday ads featuring Anna Kendrick, the handbag and accessories retailer has had a busy last few months. Not to mention the company posted a 48.7 percent increase in net sales in its latest fiscal quarter. However, while its marketing strategy is smart, it's Kate Spade's excellent customer service that's going to win over shoppers this holiday season.

More Blogs