Amy Errett

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

During the August Women in Retail and Total Retail Virtual Exchange, Amy Errett, CEO and founder of Madison Reed, an omnichannel beauty brand that's challenging industry titans in the hair color space, participated in a virtual discussion with Jennifer DiPasquale, co-founder and president of the Women in Retail Leadership Circle.

The 2019 Women in Retail Leadership Summit kicked off last week with an energetic and powerful keynote presentation from Amy Errett, founder and CEO of Madison Reed, a hair color brand for women. In the opening keynote, titled "One Woman’s Journey to Disrupting a Multibillion Dollar Industry," Errett discussed how she was able — with determination, tenacity, passion and an innovative mind-set — to take on the multibillion dollar hair-dye industry and completely disrupt it.

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