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Rea Syverson
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Mindful merchants know that one of their main roles as brand builders is customer motivation. They know just when the power of a gentle nudge (via strategic cross-sells, meaningful upsells or properly placed point-of-purchase teasers) or a more forceful jolt (you must have this!) is necessary to prompt a sale. In today’s selling environment, with consumers more cautious than ever about their spending, merchants are required to use their motivational jolt skills more often.
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Rea Syverson
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