Mobile Marketing to the Rescue

I often hear the latest and greatest technologies available in the retail space and think to myself, “Would I ever use it?” Case in point, am I really going to turn a 5-minute trip to CVS to buy necessities (e.g., toilet paper, toothpaste, shaving cream, etc.) into a half-hour ordeal by whipping out my smartphone and comparison shopping each item to find out if I can save 18 cents on the same brand of shampoo at Walgreens? Not likely.