Measuring ROI: A Nonlinear Process

Twitter is an odd little application, isn’t it? One of the ways I encourage participation on Twitter is to ask a “Question of the Day.” I offer followers the opportunity to voice their opinions on a number of topics.

I provide background for the questions by offering five or six tweets prior to asking them. This strategy seemed to be working well — the number of followers was increasing and participation in each question was at an all-time high.