Rome

Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success. 

After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth. 

Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.

Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.

Welcome to the new age of retailing: the internet, social media, tablets and smartphones, to name but four, present new challenges for retailers. Because of these new channels and technologies, consumers rarely need to travel down just one road to do their shopping. They are, in a very real sense, moving targets that weave in and out at will, doing their shopping through different channels, from a PC to mobile application to a TV shopping network. Whatever channel is most convenient to them at the time is the one they'll use to connect to your store.

Louis Vuitton has opened a new Maison flagship store within the former Etoile, Rome's first cinema. It includes a library and a screening room as part of the brand's program to support the Italian film industry.

Rome -- Gap said Friday that it will debut its first Gap flagship store in Rome on Via del Corso, the city’s premier shopping district, on July 30. The opening in Rome is part of Gap’s ongoing international growth strategy; it opened its first Gap and Banana Republic stores in Milan in November 2010. Four additional Gap and Banana Republic stores are slated to open in Italy this year. The company also recently introduced its outlet concept to the country and said it expects to open additional stores in Italian outlet centers. The new flagship store is a two-story,

The Gap has teamed up with the House of Valentino to launch a limited-edition women's collection in late November, in time to celebrate the opening of Italy's first Gap store in Milan. The line, according to published reports, will be designed by Valentino creative directors Maria Grazia Chiuri and Pier Paolo Piccioli. The apparel will reportedly be available at the to-be-opened Milan Gap flagship, Gap's London Flagship on Oxford Street, the Dover Street Market and at Paris' Collette. It will also be available at Gap's new Rome store, which opens next year. There are no current plans to launch

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